At a quick glance, it would appear as if Victoria’s Secret has a monopoly on the Western lingerie market. In the US alone the market is worth $12.4 billion, with an estimated one in every four dollars spent on lingerie going to Victoria’s Secret parent company L Brands every year. And no time is this […]
If you hadn’t yet noticed, shape-wear is building momentum and everyone wants a piece. Here at _shift we have rounded up some of the best shape-wear for women to feel comfortable in their own skin and feel warmer this winter. Here are some of the best ones we looked at: Skims The Kardashian sisters are renowned […]
[2020 Fashion News] 4 Female-Led Fashion Brands that are Supported by Loyal Customers during COVID-19
The British Fashion Council recently launched a £1 million fund to support small fashion businesses, shining a light on the disruption the sector is facing. And with continuing government funding uncertain, independent brands are working extra hard to stay afloat. But is it doom and gloom for small labels who can still work online? _shift […]
Why Women are Expecting More from their Undergarments? All Ladies are Looking for Fashionable and Comfortable Lingerie in 2020
As a highly receptive industry, fashion constantly attempts to accommodate to our contemporary lifestyles. If we’re multi-tasking, then our clothes should be too. Believe it or not, the rules apply right down to our undies. The furore for comfort in both outerwear and underwear is certainly no recent revelation. In 2016, Mintel reported that 57% […]
Why wouldn’t you want your wife, girlfriend, or significant other to become a sexy cheeseburger?! Like George Costanza, blending food and sex is the best of both worlds. Well, Estelle Peacock, a New Zealand...