The world of real estate can be intimidating, not just because of the number of swindlers and snake-oil salespeople in which it can often home, but also because much is left to chance.
Even the most successful agents make mistakes, hesitating or delaying due to fear that they may make a costly mistake. But certain books will help you avoid these pitfalls and ensure your success in this industry. Here are the top 7 books every real estate agent should read.
1. The Millionaire Real Estate Agent by Gary Keller
First of all, it’s important to learn how to become a millionaire- but being a millionaire is something you can do even if you’re not an agent. This book teaches us how to do so by showing us the strategies and tactics used by those who rise in real estate and make more money than they know what to do with.
It’s best if you only read this during your first year as an agent, as it will help you remember your strategy during this time. This book was written by Gary Keller, co-founder of one of the best brokerages in America: Keller Williams Realty.
Keller has some important things to say in this book- as a millionaire real estate agent; he knows what he’s talking about. In this book, Keller explains various real estate topics and adds anecdotes to these explanations, making it easier to understand what he’s trying to say.
In fact, Wise Pelican, a popular real estate marketing company, has said that even though the book was written over 20 years ago, the principles are still relevant today.
2. The High-Performing Real Estate Team by Brian Icenhower
This book is aimed at leaders, whether they are the head of their team or the president of a company. Icenhower points out the importance of staff satisfaction and teamwork in a real estate business and focuses on the positive aspects of your business instead of worrying about what you hate about it.
Icenhower then explains how you can change your ways to have more satisfied employees who will be more productive. He also goes into detail about creating an outstanding team and creating a team that will be both happy and productive.
In addition to avoiding pitfalls that reduce productivity, this book shows you how to maximize your productivity.
3. The Conversion Code by Chris Smith
This book is aimed at helping you become an online real estate agent, and it teaches you how to do so by showing examples of what you can do to get traffic to your website or blog.
This is useful as online real estate agents have a lot more options when it comes to marketing than those who are in the traditional sales model. This book also teaches you how to create a high-quality blog to inform your clients of the best properties in their area and use social media effectively to stay in touch with your clients.
Additionally, Smith goes over various topics that he doesn’t cover in other books, such as advertising tactics and SEO strategies that will help your website. He also teaches you how to create videos, which most real estate agents aren’t even doing, let alone teaching others. The book also highlights the importance of social media for real estate agencies, which everyone should know about.
4. The 7 Levels of Communication by Chris Jeffers
This book, by Chris Jeffers, gives you an exhaustive outline of how to communicate with others, and it does so in a simple way. This book is aimed at those new to negotiation and sales and those who are just getting started as real estate agents.
This book aims to teach you the seven levels of communication that will help you in all your dealings. It contains a lot of practical advice, such as how to do simple self-hypnosis.
It also has good general tips you should apply when conversing with others and how to use them in your icebreakers, which will make you appear more confident. This enables realtors to negotiate without losing clients.
You should make this act of communication into a very formal structure, and you should follow this for every message that you send.
5. Secrets of Closing the Sale by Zig Ziglar
This is a classic, and it’s a must-read for anyone looking to learn how to become a good closer. This book will teach you how to close deals and meet your quota, even if you’re starting and aren’t that experienced. The book is geared towards the sales profession but generally applies to real estate.
It also teaches you how to close those you aren’t selling houses. This book teaches how to build your reputation and ensure that your clients are satisfied. Ziglar also talks about some of the client’s objections before they are made, which shows that he knows what he’s talking about.
He also teaches you to become a more persuasive speaker by preparing for different circumstances. This is important in the industry, as you need to be able to close the deal with any client at all times.
Furthermore, he teaches you to make sure your client is happy and satisfied with the product. It also contains small excerpts from other people that Ziglar interviewed and some pictures. Real estate agents can learn from these real-life experiences and also learn how to improve themselves.
6. Never Split the Difference by Chris Voss
This book teaches you how to prevent becoming a victim of manipulation and how to avoid being played by others. This will help you in your dealings with clients and agents alike.
Chris teaches realtors how to handle negotiations with their clients and make sure that they always get the best deal out of the agreement. Additionally, he teaches them how to avoid being manipulated by their client, which is important because many agents don’t know how to do so.
Voss gives tips on becoming a better negotiator, especially for those who have small budgets- and this will affect the people who are buying and renting property and real estate agents. This helps advise on bridging the gap between negotiators from both sides- which is necessary for them to reach an agreement.
In connection to realtors, you need to have a good understanding of the client’s expectations to make them happy.
7. Atomic Habits by James Clear
This book teaches you how to be more productive in your work and make a difference in your life. This book will teach you habits that will help you become more effective, and it shows that you can change yourself without being forced to.
Clear teaches us that habits are formed out of repetition, which this book focuses on. He also emphasizes the importance of starting with small things, such as writing down three things you can do every day, even when you’re feeling lazy or busy.
He also teaches you the importance of having a structure in your day and gives you tips on how to structure your day to become more productive.
Conclusion
Real Estate is a very interesting field, and it’s constantly changing. It’s important to keep up with what’s going on in the real estate industry because something new is popping up.
It’s also important to understand all the markets in which you will be competing because there are many different ways of selling and marketing homes that work for different markets. These books will provide you with that knowledge, which will help you succeed in making more money in the industry.