[2020 Activewear Fashion] Tala – the New Sustainable Sports Brand You Must Try
Having announced the opening of its two-day pop up event through Instagram on November 11, sustainable activewear brand Tala truly pulled it off. With the press event’s invitation tagline quoting “Sustainability never looked so cute”, the bar for a sustainable concept store was set high.
Located at the Protein Studios in Hackney on November 23, the event was set in a garage-like studio with a large shuttered entrance. The Grind, a chain of bars across London, had six cocktails on offer and were dishing them out of the pink truck to Tala fanatics and influencers. Vegan products filled the room, as their mission of sustainability and anti-plastic were all shared. The Vurger Co, any vegan burger lover’s paradise, prepared plant-based burgers, as they pride themselves on having 100% compostable packaging and being completely plastic free. Beverley insured this mindset was shown through all aspects of the event, with The Rabbit Hole – Vegan Salon being on hand to offer a cruelty-free pampering. Vegan bakeries Oggs and Coco Confectionary plated up some of their best treats on pink platters too
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press night was a hit 🥰 my heart is so full from all the love we’ve received. it is truly unbelievable receiving this much support with @wearetala at only 6 months old. It’s how we know we’re doing something right in this tough tough industry 🤩👚 the pop up today was crazy but I’ll leave the wrap up to tomorrow’s post ♥️ a few thank yous for making our press night truly litty to the titties 🤪 @grind – Thank you for your pink cocktail truck of dreams keeping everyone’s glasses topped up all night 🥂 @sugarpuflondon – Thank you so much for coming down & providing your amazing candy floss 😍 it really was the icing on the cake! @veganhairsalon – The Rabbit Hole brought the hair salon to us last night! Thank you so much for coming & being on hand to pamper 🥰 @thevurgerco – Thank you for bringing the goods 🍔 The burgers were AMAZING as always 🤤 @cococonfectionery – for all of your delicious sweet treats 🥰🍭 @sbscocktails – Who doesn’t love cocktails in a can 😍 They went down a treat 🤪 @loveoggs – I’ve lost count of the amount of people who asked to take cupcakes home 🧁 @djpineapplez – for the VIBES 💃🏼 @wildcat_gin – for keeping our bar fully stocked for the night! @smeg_uk – for helping dreamiest Instagram corner ever with our niche request of a pink washing machine 💕🎀 @livias – for being truly dedicated to snack supply 🍫 and most importantly to the @wearetala team for being able to put together the store of a lifetime, sacrificing sleep, sanity and so much more. You are truly unrivalled and this brand would be nothing without you. #wearetala #consciousconcepts
The event focused on fusing a concept with a visionary experience, and taught onlookers about plastic waste and washing sportswear. Appliance brand Smeg participated in the event by bringing its pinkest washing machine out to play, and educating consumers on preventing damage to the environment.
A Tala game machine took centre stage and housed hundreds of plastic balls, encapsulating the many numerous Tala goodies. Beverley later revealed through her Instagram that these were from a “reusable gaming company, that she had to make up herself.”
“I shop here because I was with Gracefit from the beginning, and now she has evolved into her own brand and truly believes in empowerment.” says Jessica Hall, dress launch guest.
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TALA POP UP, SHUT IT DOWN! Who would have thought we would shut down London for 3 whole days! We cannot thank you enough for all your support, from our campaign models joining us to party, to all of you queuing round the block to see our new pieces. None of this would be possible without you! Our conscious concept was not only educational but a place for you to see our products IRL for the first time 😬 As a start up brand this was a huge risk for us but boy did it pay off 🙌🏼 A big big thank you to all the amazing brands that helped make our pop up be so amazing. @grind – Thank you for the cutest pink truck evaaa, which served the yummiest cocktails 🍹 @sugarpuflondon – Thank you so much for coming down & providing your amazing candy floss with all the natural flavourings 😍 @veganhairsalon – Thank you so much for coming & being on hand to pamper 🥰 @thevurgerco – Thank you for providing the king of vegan burgers (we ate far too many) 🍔 @cococonfectionery – Thank you for all of your delicious sweet treats that kept us going throughout the night 🥰 @sbscocktails – Who doesn’t love cocktails in a can 😍 Thank you so much! They went down a treat 🤪 @loveoggs – Thank you for the yummiest vegan cakes that kept all our customers in the queue super happy 🧁 @djpineapplez @yo_djmel – Thank you for coming & providing the all the vibesss 💃🏼 @wildcat_gin Thank you for providing gin the make the best cocktails ever (we are still dreaming about them!) 🍸 @remakeourworld thank you for always educating us on how to live more sustainably 🌱 @smeg_uk thank you for helping us create our TALA laundrette of dreams 🙌🏼 @this.uk @livias @eatvive for sampling all your delicious snacks down the queue 🤤 @swissemeuk @rebel_kitchen @emilycrisps @apesnacks @lashesby.lucy @candykittens @threesixfiveldn thank you for providing all the amazing goodies to make the cutest goodie bags 👛 @instaxhq thank you for sending us a camera to capture so many cute moments from our pop up 🙌🏼📸
With every cog in the press event being whole heartedly plastic free, reusable and inclusive; TALA has taken a transparent approach at creating an innovative fashion brand that cares. Each product is made up of 100% up-cycled materials, and is 93% of the way to being a conclusively sustainable brand, a Belle PR press release said.
Shop TALA at http://www.wearetala.com